Let's face it: no one anticipates a skunking. Even with all the misfortunes that can occur in our daily lives, a skunk run-in doesn't usually make the top of the list. That's why it's best to be prepared ahead of time, so you're not scouring the internet at your hour of need with a reeking dog beside you. You're going to want help, and you're going to want it fast. And for good reason: your chances of effective odor removal are much greater when you act immediately. If you wait and allow the skunk spray to dry (say, as you're searching the internet or running to the pet store), the odor becomes much more difficult to treat--and can contaminate other objects, people and pets. And don't even think about tomato juice. Contrary to the popular myth, it doesn't remove the smell, but merely masks it. That's why you'll want to have Skunk Free within reach. Unlike other products and concoctions, Skunk Free is 100% natural and completely safe for use all over your dog or cat. Most importantly, it works!